In spite of the fact that the Italian fashion capital is Milan, in Rome even the most refined “fashionistas” will find a large variety of enticing boutiques. The heart of the roman boutique shopping is the area around the legendary Piazza di Spagna. Almost all cult designers’ stores such as Prada, Chanel, Yves Saint Laurent, Marni and Celine etc. are situated on via dei Condotti, via Frattina, via del Babuino and the crossing streets. The most represented brands are by no surprise the “locals” Bulgari and especially Fendi with a gorgeous three-floored store that crowns the picturesque largo Goldoni.
However not all famous designers have a boutique in Rome, if you are looking for such brands as Diane von Furstenberg, Chloé, Jean Paul Gaultier or DSquared you should check one of the multi-brand stores, such as Gente, a boutique chain located in major shopping areas. Unlike other European capitals, there aren’t many fashionable department stores in Rome, the only exception being la Rinascente on via del Corso. As Rome is a favourite destination of tourists from all over the world, many boutique shop assistants speak English and some even Russian or Japanese.
Gente - Via del Babuino, 81, Via Cola di Rienzo, 277
Rinascente - Piazza Colonna
Bulgari - Via Condotti, 10, Via Condotti, 62
Celine - Via dei Condotti 20
Chanel - Via del Babuino, 98
Chloé - Via del Babuino, 81
Diane von Furstenberg - Via del Babuino, 81
DSquared - Via del Babuino, 81
Fendi - Palazzo Fendi, Largo Carlo Goldoni 419-421
Jean Paul Gaultier - Piazza Colonna
Marni - Via Bocca di Leone, 8
Prada - Via dei Condotti 92
Yves Saint Laurent - Piazza di Spagna 77
Why not combine shopping with a tour of the piazzas and squares? Having a local with you will also be useful in negociating the best prices or finding those hidden gems.
Prices in Roman boutiques are not very different from those of any other European capital, so if you want to save some money try to visit one of the fashion outlets, where you can find last season’s collections with a very significant discount. The winter sales in Rome are scheduled from 2 January and last for 6 weeks. Summer “saldi” start from 1 July and also offer 6 weeks of bargain shopping.