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Brand Shopping in Rome

"Ready to wear"

Where to Buy

As you may have already guessed, Rome is not limited to extravagant alta moda boutique clothes shopping only. Besides the luxurious Piazza di Spagna and Via Condotti, some other spots for a roman fashion pilgrimage are: via del Corso (close to Piazza di Spagna), via Appia Nuova (San Giovanni area) and particularly via Cola di Rienzo (near St. Peter's Basilica). There you find some good value brands for clothes, shoes and accessories along with the prêt-a-porte lines of famous designers such as Emporio Armani, Trussardi Jeans, Pinko, LiuJo, Miss Sixty, Stefanel etc.

For a pleasant and less expensive shopping experience, you can also check some of the capital’s department stores. Coin, in San Giovanni, has a wide selection of clothes, shoes, accessories and leather goods at medium-level prices. Upim and Oviesse have much the same, but at medium to low prices. Lastly, there is La Rinascente, an historic Italian shopping Mecca, offering a mixed selection of high-end designer and more “democratic” brands of clothes.

Some recommendations

Trussardi Jeans - Via Cola di Rienzo 155
Pinko - Via Cola di Rienzo,121
LiuJo - Via del Corso, 137
Miss Sixty - Via del Corso, 486, 511
Zara - Via del Corso
Stefanel - Via Frattina, 31

Tips – size conversions Cool

Italy uses a sizing system that differs from other countries. To convert from UK women’s sizes to Italian sizes, add 26. Thus a UK size 8 becomes a size 34, and a size 10 becomes a size 36, and so on. For men’s sizes, consider that 1 inch is 2.54 centimetres, so if you have a 17 inch shirt collar then you will be a 43 in Italian. If maths is not your thing, just try it on. Or, for a full table of conversions visit www.simetric.co.uk/siclothing. The iPhone, naturally, has an app!


Written by...

Stephen content writer Rome

By Stephen Wheeler Licensed Tourism translator